Brian Katz, owner of Advanced Martial Arts (AMA) came to us in need of a better web presence. His business had begun to expand and needed a centralized hub for information. We responded by creating a brand driven Internet solution. Before that we wanted to immerse ourselves in the client’s brand. So we went and trained MMA Muay Thai and Brazilian Jiu Jitsu. Through it all we got a great handle on the overall feeling of the school, how the school is set up, their target market and not to mention a few bruises. But who doesn’t love a service provider who risks broken bones for their clients?
The site is built around the feeling of a Dojo. One of the main issues was keeping an edgy feel while staying inviting. To convey this we used dark colors, and a gritty feel with sleek minimal designs. We built it CSS and Javascript with some Flash for multimedia sections. (the release of the all flash version is on its way) To drive extra traffic and awareness to the site, we began a virtual campaign releasing instructional MMA (Mixed Martial Arts) videos on You tube, check it out. The school is a great school and the teacher par none. We learned a great deal with this experience, and as we speak we are in the midst of tackling (no pun intended) our next project with AMA, a 30 second TV spot. Stay tuned.
Reimagine
- Insane Creativity
- Flawless Execution
- Killer Instinct
- Heavy Hands